Kerby Anderson
Lots of myths surround the millennial generation. We even spend some time on the radio during our millennial roundtable debunking many of them. Perhaps the most significant prevailing myth is that millennials are broke.
Sociologist Jean Twenge takes on “The Myth of the Broke Millennial” in her extensive article in The Atlantic. This isn’t just a myth that others have about this generation. It is a myth they have about themselves. One author complains about their plight in her book, OK Boomers, Let’s Talk: How My Generation Got Left Behind. She says her generation is responding “with desperation and sometimes anger.”
To her surprise, Jean Twenge responds, “Millennials, as a group, are not broke—they are, in fact, thriving economically. That wasn’t true a decade ago, and prosperity within the generation today is not evenly shared. But since the mid-2010s, Millennials on the whole have made a breathtaking financial comeback.”
The great recession of 2008 was hard on American incomes, especially young millennials, who were just entering the job market. But the millennial income rebound has been both broad and steep.
Two groups that have not done as well are men and people with less education. Millennial men have not seen the income increases that millennial women enjoy (in part because of the gap in educational attainment). That points to the other gap: the income gap between millennials with a college degree and those with only a high school diploma.
In one of his commentaries, John Stonestreet explains that the true crisis for millennials isn’t a financial one. It’s a crisis of meaning and purpose. Once again, this is where the gospel provides the answer. The Bible provides a true foundation for meaning and purpose.

Kerby Anderson
The consumer backlash to Bud Light is well known. But while Anheuser-Busch stock drops and Bud Light cans go unsold, other companies have decided to promote transgenderism. Suzanne Bowdey explains that there are four other companies that are willing to go “Full Bud Light” in their support of transgenderism.
The first is Target. A decade ago, the company was going woke before woke was even a word. A decade ago, they introduced their controversial line of “Love is Love” shirts. Six years ago, Target made news with their plans for mixed-gender bathrooms and fitting rooms. More recently they decided to fill its racks with resources aiding young people to reject their biological sex.
Second is Levi Strauss. We have learned more about the philosophy behind America’s oldest jeans company due to Jennifer Sey, who wrote Levi’s Unbuttoned: The Woke Mob Took my Job but Gave Me my Voice. She warns that radicalism runs deep at Levi’s.
Starbucks is a third company. The company has been financing transgender activism. There was their pronoun campaign in 2019 called #WhatsYourName. More recently, the company offered to ship employees’ children out of state if they wanted to “change” their sex.
A fourth company is Sports Illustrated. I wouldn’t recommend anyone pick up any of their swimsuit issues. But if you even glance at one image expecting to see an actual woman at the beach, you will be disappointed. Kim Petras underwent “gender-transition” surgery years ago and is the Sports Illustrated cover model.
This illustrates the mindset of so many in corporate America. They see a backlash to Bud Light, and the CEOs merely decide to double down. They are free to make those choices, but we are also free to decide what we will or will not buy.

Kerby Anderson
The consumer backlash to Bud Light is well known. But while Anheuser-Busch stock drops and Bud Light cans go unsold, other companies have decided to promote transgenderism. Suzanne Bowdey explains that there are four other companies that are willing to go “Full Bud Light” in their support of transgenderism.
The first is Target. A decade ago, the company was going woke before woke was even a word. A decade ago, they introduced their controversial line of “Love is Love” shirts. Six years ago, Target made news with their plans for mixed-gender bathrooms and fitting rooms. More recently they decided to fill its racks with resources aiding young people to reject their biological sex.
Second is Levi Strauss. We have learned more about the philosophy behind America’s oldest jeans company due to Jennifer Sey, who wrote Levi’s Unbuttoned: The Woke Mob Took my Job but Gave Me my Voice. She warns that radicalism runs deep at Levi’s.
Starbucks is a third company. The company has been financing transgender activism. There was their pronoun campaign in 2019 called #WhatsYourName. More recently, the company offered to ship employees’ children out of state if they wanted to “change” their sex.
A fourth company is Sports Illustrated. I wouldn’t recommend anyone pick up any of their swimsuit issues. But if you even glance at one image expecting to see an actual woman at the beach, you will be disappointed. Kim Petras underwent “gender-transition” surgery years ago and is the Sports Illustrated cover model.
This illustrates the mindset of so many in corporate America. They see a backlash to Bud Light, and the CEOs merely decide to double down. They are free to make those choices, but we are also free to decide what we will or will not buy.