New Survey on Pride Month & Businesses

In a recent national survey conducted by The Trafalgar Group,  1,000 likely voters were asked about corporations promoting Pride Month. 62% of Voters Say That After the Backlash Against Bud Light and Target, Businesses Should Stay Neutral on Cultural Issues During Pride Month. 65% of voters indicate that they have boycotted a company that has taken a public stance on a political or cultural issue they disagreed with.

As this month draws to a close, this is encouraging news. Most Americans really do just want businesses to provide service or merchandise. We don’t want stores turned into ideological or political battlegrounds. Companies should pay close attention to what they are being told, because American customers will likely keep speaking loudly with their feet and their money.

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